About The Project

Ignite Innovation: Improving health for pregnant women who smoke is a project of seven partners: Echo: Improving Women’s Health in Ontario, an agency of the Ministry of Health and Long-Term Care; the Centre for Community Based Research (CCBR), a research organization based in Kitchener, Ontario; the Peterborough County-City Health Unit (PCCHU); the North Bay Indian Friendship Centre (NBIFC); the Centre for Addiction and Mental Health (CAMH); the Ontario Tobacco Research Unit (OTRU) and The Program Training and Consultation Centre (PTCC).  Ignite Innovation is a project that brings together community women, service providers, and policy makers toward developing responsive, inclusive, non-judgmental, non-stigmatizing quit smoking programs for pregnant and recently pregnant women across Ontario.

The purpose of this site is to encourage visitors to learn about innovative, community-driven approaches to smoking cessation among pregnant and recently pregnant women.

We have information on:

The site is based on a social capital approach of bridging, bonding and scaling up (Planning Network of Ontario, 2001). We are applying the social capital model by encouraging “bonding” through local action and community collaboration, and encouraging “bridging” by connecting those who are interested in starting a program with those who have already established a program. “Scaling up” is the ultimate goal of this project, such that we encourage system level change at the policy level and hope that our approach will be taken up widely across the province.